Top Alternative Updated 2025
Best VWO Alternative in 2025 Same Power, 90% Less Cost
TL;DR — Verdict
ExperimentHQ is the best VWO alternative for teams that want powerful A/B testing without paying enterprise prices for features they'll never use. Why pay for heatmaps and session recordings when you just need to run A/B tests?
VWO users are especially price-sensitive — and for good reason. You shouldn't need a $10K+ annual contract to test a headline change.
Start testing for free →Why pay enterprise prices for basic A/B testing?
VWO charges $10,000+ per year for an A/B testing suite. Most teams only use the visual editor and basic analytics. ExperimentHQ gives you exactly what you need — nothing more, nothing less.
90%
Cost savings
2 min
Setup time
20×
Lighter script
Why Teams Leave VWO
Enterprise pricing for basic A/B testing features
Paying for heatmaps and recordings you never use
Complex pricing tiers and hidden costs
Large script size affecting page performance
Sales-driven pricing with no transparency
Overkill features for simple testing needs
ExperimentHQ vs VWO — Feature Comparison
| Feature | ExperimentHQ | VWO |
|---|---|---|
| Visual WYSIWYG editor | ||
| No-flicker experiments | Yes (default) | Requires config |
| Setup time | ~2 minutes | Hours–days |
| Pricing transparency | ||
| Free plan | ||
| Script size | < 5 KB | ~100 KB |
| Self-serve signup | Limited | |
| Heatmaps | ||
| Session recordings | ||
| Cancel anytime | Contract dependent |
Pricing: ExperimentHQ vs VWO
ExperimentHQFree: 50,000 MTU/month
Pro: $79/mo (500K MTU)
Scale: $199/mo (2M MTU)
Self-serve, cancel anytime
V
VWOStarting at ~$10,000/year
Enterprise plans $50,000+/year
Annual contracts typical
Sales calls required
When to Choose ExperimentHQ vs VWO
Choose ExperimentHQ if you:
- Primarily need A/B testing functionality
- Want transparent, predictable pricing
- Don't need heatmaps or session recordings
- Care about page performance
VWO May Make Sense if you:
- Need integrated heatmaps
- Require session recordings
- Have enterprise budget
ExperimentHQ's Verdict
"For teams focused on A/B testing and conversion optimization, ExperimentHQ delivers the same core value as VWO at 90% less cost. Don't pay for an enterprise CRO suite when you just need to test and learn."