A/B Testing Pricing

A/B Testing Plans. Start Free

Simple, transparent A/B testing pricing. No surprises. No hidden fees.

Free

Perfect for getting started

$0/ month

Includes:

  • 5 active experiments
  • Full visual editor
  • Unlimited variants
  • Real-time analytics
  • URL + event goals
  • Instant experiment activation
  • Basic targeting
  • Email support
Most Popular

Pro

For growing teams

$49/ month

Everything in Free, plus:

  • Unlimited experiments
  • Advanced targeting (regex, query params, device, OS)
  • Anti-flicker mode
  • Traffic allocation controls
  • Priority support
  • Shareable preview links
  • Custom JS goals
  • One-click rollout of winners

14-day free trial included

Scale

For high-traffic sites & serious CRO

$149/ month

Everything in Pro, plus:

  • Team collaboration
  • API access
  • Experiment scheduling
  • Audience targeting (country, returning user, scroll depth)
  • Multi-domain support
  • Dedicated success manager
  • Advanced diagnostics (load timing, variant health)

14-day free trial included

📊 Feature Comparison

Compare All Features

FeatureFreeProScale
Monthly visitors100,000500,0002,000,000
Active experiments5UnlimitedUnlimited
Visual editor
Unlimited variants
Real-time analytics
URL + event goals
Advanced targeting
Traffic allocation
Anti-flicker mode
Shareable previews
Custom JS goals
Team collaboration
Experiment scheduling
Audience targeting
Multi-domain
API access
Dedicated success manager

Need more?

For high-traffic sites or enterprise needs, let's talk.

Contact us

Frequently Asked Questions About A/B Testing Pricing

What counts as a 'visitor'?

A visitor is a unique person who sees one of your experiments. If the same person visits multiple times, they only count once per month.

Can I cancel anytime?

Yes. No contracts, no commitments. Cancel with one click and you won't be charged again.

What happens if I go over my limit?

We'll let you know and give you time to upgrade. We don't cut off your experiments mid-test.

Do you offer refunds?

Yes. If you're not happy in the first 14 days, we'll refund you completely. No questions asked.

Still have questions?

hello@experimenthq.io