Choose your plan
Pick the tier that fits your workflow.
Scale
Billed $4,990 yearly · 17% off
Unlimited traffic and unlimited domains, for teams running tests across every site.
- Unlimited monthly visitors
- Unlimited experiments
- Unlimited domains
- API & priority support
Pro
Billed $990 yearly · 17% off
50,000 monthly visitors and 3 domains. Upgrade here when Free runs out.
- 50,000 monthly visitors
- Unlimited experiments
- 3 domains
- Advanced targeting
Free
1 domain, 3 experiments, 10,000 visitors. Hard cap, then upgrade.
- 10,000 monthly visitors
- 3 experiments
- 1 domain
- Visual editor & email support
Compare all features
| Feature | Scale | Pro | Free |
|---|---|---|---|
| Monthly visitors | Unlimited | 50,000 | 10,000 |
| Active experiments | Unlimited | Unlimited | 3 |
| Domains | Unlimited | 3 | 1 |
| Team members | Unlimited | 3 | 1 |
| Visual editor | |||
| Unlimited variants | |||
| Real-time analytics | |||
| URL + event goals | |||
| Anti-flicker mode | |||
| Advanced targeting | |||
| Traffic allocation | |||
| Shareable previews | |||
| Custom JS goals | |||
| One-click rollout | |||
| API access | |||
| Experiment scheduling | |||
| Audience targeting | |||
| Slack / webhooks | |||
| Dedicated success manager |
Why We Price Transparently
You shouldn't need to talk to a salesperson to find out if you can afford a tool.
MTU-based pricing means you know exactly what you'll pay. No surprise bills.
Start testing in minutes, not weeks. No procurement process needed.
No annual contracts, no lock-ins. Leave whenever you want.
Pay for users, not page views. Much fairer for high-traffic sites.
The price you see is the price you pay. No setup fees, no overages.
"We believe pricing transparency builds trust. If a company hides their pricing, ask yourself why."
Why Competitors Hide Pricing
Most enterprise A/B testing tools hide their pricing behind "Contact Sales" buttons. Here's why — and why we think it's wrong:
Price Discrimination
They charge different customers different prices based on perceived budget.
Lock-in Tactics
Once you're in the sales process, it's harder to walk away.
Upsell Opportunities
Sales calls let them push features you don't need.
Enterprise Justification
Hidden pricing makes tools seem more "serious" or "enterprise-grade."
Competitor Intelligence
They don't want competitors to know their pricing structure.
Commission Structures
Sales teams earn more from negotiated deals than fixed pricing.
Why MTU is Fairer Than Pageviews
Definition:
Monthly Tracked Users (MTU) refers to the number of unique users exposed to at least one experiment within a calendar month, counted once regardless of visit frequency.
MTU Pricing (ExperimentHQ)
- • Each user counts once per month
- • Returning visitors don't inflate costs
- • Predictable monthly bills
- • Fair for high-engagement sites
- • Encourages user retention
Pageview Pricing (Competitors)
- • Every page load counts
- • Returning visitors multiply costs
- • Unpredictable bills
- • Penalizes engaged users
- • Discourages multi-page testing
Example: A user who visits 50 pages across 10 sessions costs you 1 MTU with ExperimentHQ, but could cost 50+ pageviews with competitors.
Frequently Asked Questions About A/B Testing Pricing
What are Monthly Tracked Users (MTU)?
MTU stands for Monthly Tracked Users. It's the number of unique users who participate in your A/B tests each month. Unlike page views or sessions, MTU only counts each person once per month, regardless of how many times they visit or how many experiments they see.
How does ExperimentHQ count MTU?
We count unique users, not visits. If the same person visits your site 50 times and sees 5 different experiments, they still count as just 1 MTU. We use browser fingerprinting and cookies to identify returning users accurately. Your MTU count resets at the start of each billing cycle.
What happens if I exceed my MTU limit?
Free stops at 10,000 visitors, 3 experiments, and 1 domain. Pro stops at 50,000 visitors and 3 domains. At the cap, tracking and new experiments stop until you upgrade to the next plan. Scale includes unlimited visitors and unlimited domains.
Can I cancel my subscription anytime?
Yes. No contracts, no commitments, no cancellation fees. Cancel with one click from your dashboard and you won't be charged again. Your experiments will continue running until the end of your billing period.
Do you offer refunds?
Yes. If you're not satisfied within the first 14 days, we'll refund you completely—no questions asked. We're confident you'll love ExperimentHQ, but we want you to try it risk-free.
Can I cancel anytime?
All paid plans start immediately with full access. Cancel anytime — no long-term commitment required.
Do you offer discounts for annual billing?
Yes. Yearly billing is two months free, about 17% off: Pro is $990/year and Scale is $4,990/year. The pricing toggle shows the discounted monthly equivalent.
Do you offer discounts for non-profits or startups?
Yes! We offer special pricing for registered non-profits, educational institutions, and early-stage startups. Email us at [email protected] with details about your organization to apply.
How is ExperimentHQ different from Optimizely or VWO?
ExperimentHQ is built for speed and simplicity. Our snippet is under 5KB (vs 100KB+ for competitors), we have no flicker, and setup takes 2 minutes. We offer transparent pricing with no sales calls required—unlike enterprise tools that hide pricing behind demos.
Can I use ExperimentHQ on multiple websites?
Free includes 1 domain. Pro includes 3 domains. Scale includes unlimited domains. Visitors are shared across the domains on your plan.
Is there an API available?
Yes, API access is included in the Scale plan. You can programmatically create experiments, fetch results, and integrate with your existing tools and workflows. Documentation is available in your dashboard.
What payment methods do you accept?
We accept all major credit cards (Visa, Mastercard, American Express) through Stripe. For annual enterprise plans, we can also accommodate invoicing and bank transfers.
Still have questions?
[email protected]