Best AB Tasty alternatives: ExperimentHQ ($29/mo) for visual A/B testing without personalization, VWO ($10,000+/yr) for similar feature set, Convert ($699/mo) for mid-market. AB Tasty costs $5,000-$15,000+/year—most companies don't need that complexity.
Why Companies Leave AB Tasty
Expensive ($5,000+/year minimum)
Too costly for most companies
Complex setup
Steep learning curve for simple tests
Heavy script (~120KB)
Impacts page speed and Core Web Vitals
Annual contracts
Locked in even if you don't use it
Alternative Comparison
| Tool | Price | Visual Editor | Personalization | Verdict |
|---|---|---|---|---|
| ExperimentHQ | $29/mo | — | Best Value | |
| VWO | $10,000+/yr | Similar to AB Tasty | ||
| Convert | $699/mo | — | Mid-market | |
| Optimizely | $50,000+/yr | Enterprise only |
Do You Actually Need Personalization?
AB Tasty bundles A/B testing with personalization. Most companies only need A/B testing:
- • A/B testing: Test which version works better for everyone
- • Personalization: Show different content to different segments
If you just want to test headlines and CTAs, you don't need personalization features (and shouldn't pay for them).
Our Recommendation
For A/B testing only: ExperimentHQ at $29/month. Visual editor, no personalization bloat.
For A/B testing + personalization: VWO or stay with AB Tasty if you use personalization features.