Back to Blog
Decision Guide

Best A/B Testing Tool with Visual Editor

Updated December 2026
8 min read
TL;DR

Best visual editor: ExperimentHQ for the best balance of ease-of-use and price ($29/mo). VWO and Optimizely have good editors but cost $10,000-$50,000+/year. Key features: point-and-click editing, live preview, mobile preview, and SPA support.

Visual Editor Comparison

ToolEditor QualitySPA SupportPriceVerdict
ExperimentHQExcellent$29/moBest Overall
VWOExcellent$10,000+/yrEnterprise
ConvertGood$699/moMid-market
OptimizelyGood$50,000+/yrEnterprise only

Visual Editor Features to Look For

Point-and-click editing

Select elements and modify text, colors, images

Drag-and-drop

Rearrange page elements without code

Live preview

See changes in real-time before publishing

Mobile preview

Preview how changes look on mobile devices

CSS/HTML access

Advanced editing when needed

Visual Editor Limitations

  • Complex changes: Some changes still require code
  • Dynamic content: Elements loaded via JavaScript may be harder to edit
  • SPAs: Single-page apps need special handling

Our Recommendation

For visual editing: ExperimentHQ. Best editor at $29/month. No enterprise pricing for enterprise features.

Share this article

Ready to start A/B testing?

Free forever plan available. No credit card required.