Looking for an AB Tasty alternative? AB Tasty is a well-established CRO platform, particularly popular in Europe. But is it the right choice for your team? Let's compare it with ExperimentHQ to help you decide.
94%
Cost savings
2 min
Setup time
16x
Lighter script
Quick Verdict
Choose ExperimentHQ if you want simple, fast A/B testing without enterprise complexity or pricing. Choose AB Tasty if you need AI-powered personalization, have a European focus, and have budget for an enterprise platform.
Try ExperimentHQ free →Pricing Comparison
Free: 1,000 visitors/mo
Pro: $49/mo (50K visitors)
Business: $199/mo (500K visitors)
✓ Transparent pricing, sign up instantly
Starter: ~$10,000/year
Growth: ~$25,000/year
Enterprise: $50,000+/year
⚠ Requires sales call, custom quotes only
Bottom line: ExperimentHQ costs ~$600/year for what would cost $10,000+/year with AB Tasty. That's a 94% cost savings.
Feature Comparison
| Feature | ExperimentHQ | AB Tasty |
|---|---|---|
| Visual Editor | ||
| Free Plan | ||
| Transparent Pricing | ||
| Self-Serve Signup | ||
| Script Size | <5KB | ~80KB |
| Setup Time | 2 minutes | 1-2 weeks |
| AI Features | ||
| Personalization | ||
| Heatmaps | ||
| Feature Flags |
Performance Impact
Script size directly impacts your site speed and Core Web Vitals. Here's how they compare:
ExperimentHQ
<5KB
Zero impact on PageSpeed
AB Tasty
~80KB
Can impact Core Web Vitals
Who Should Use What?
Choose ExperimentHQ if:
- You want simple A/B testing without complexity
- You're a startup or growth-stage company
- Site performance and SEO matter to you
- You want transparent, affordable pricing
- You want to start testing today, not next month
Choose AB Tasty if:
- You need AI-powered personalization
- You're a European company needing GDPR expertise
- You have $10K+/year budget for testing tools
- You need feature flags and advanced targeting
- You have a dedicated CRO team
Considering AB Tasty?
Try ExperimentHQ free first—no sales call needed
Frequently Asked Questions
Is ExperimentHQ cheaper than AB Tasty?
Yes, significantly. ExperimentHQ starts at $49/month with a free tier (~$600/year), while AB Tasty starts at approximately $10,000/year—a 94% cost savings.
Does AB Tasty have a free plan?
No, AB Tasty does not offer a free plan. Their pricing starts at approximately $10,000/year and requires a sales call. ExperimentHQ offers a free forever plan with 1,000 visitors/month.
Which is better for European companies?
Both are GDPR compliant. AB Tasty is headquartered in France with strong European presence. ExperimentHQ offers the same privacy compliance with simpler setup and lower cost.
What's the main difference between ExperimentHQ and AB Tasty?
ExperimentHQ focuses on simple, fast A/B testing with a lightweight script (<5KB). AB Tasty is an enterprise CRO platform with AI personalization, heatmaps, and feature flags, but has a heavier script (~80KB) and requires sales calls.
The Bottom Line
AB Tasty is a solid enterprise platform with strong AI and personalization features. But for most teams, it's overkill. The complexity, cost, and heavy script make it hard to justify unless you specifically need its advanced features.
ExperimentHQ gives you the core A/B testing functionality at a fraction of the cost, with a much lighter footprint. Try it free and see if it meets your needs before committing to an enterprise contract.
Ready to simplify your A/B testing?
Join thousands of teams running A/B tests with ExperimentHQ. Free forever plan—no credit card required.
Setup in 2 minutes • No sales call • Cancel anytime