VWO is one of the most established names in A/B testing. But with pricing starting at $10,000/year and a feature set that's grown increasingly complex, many teams are looking for alternatives. Here's how ExperimentHQ compares.
95%
Cost savings
2 min
Setup time
20x
Lighter script
Quick Verdict
Choose ExperimentHQ if you want simple, fast A/B testing without the enterprise complexity. Choose VWO if you need heatmaps, session recordings, and have a large budget for an all-in-one CRO platform.
Try ExperimentHQ free →Pricing Comparison
ExperimentHQFree: 1,000 visitors/mo
Pro: $79/mo (500K MTU)
✓ Transparent pricing, no sales call
Starter: ~$10,000/year
Growth: $20,000+/year
⚠ Requires sales call for pricing
Feature Comparison
| Feature | ExperimentHQ | VWO |
|---|---|---|
| Visual Editor | ||
| Free Plan | ||
| Transparent Pricing | ||
| No Sales Call Required | ||
| Script Size | <5KB | ~100KB |
| Setup Time | 2 minutes | 1-2 weeks |
| Real-time Analytics | ||
| Statistical Engine | ||
| Heatmaps | ||
| Session Recordings |
Performance Impact
One of the biggest differences is script size. VWO's script is around 100KB, which can impact your Core Web Vitals. ExperimentHQ's script is under 5KB and loads asynchronously.
ExperimentHQ
<5KB
Zero impact on PageSpeed
VWO
~100KB
Can impact Core Web Vitals
Who Should Use What?
Choose ExperimentHQ if:
- You want simple A/B testing without complexity
- You're a startup or small team
- Performance and PageSpeed matter to you
- You want transparent, affordable pricing
Choose VWO if:
- You need heatmaps and session recordings
- You have an enterprise budget ($10K+/year)
- You want an all-in-one CRO platform
- You have a dedicated CRO team
Switching from VWO?
Start testing in minutes, not weeks
Frequently Asked Questions
Is ExperimentHQ cheaper than VWO?
Yes. ExperimentHQ starts at $79/month with a free tier, while VWO starts at approximately $10,000/year with no free plan.
What is the main difference between ExperimentHQ and VWO?
ExperimentHQ focuses on simple, fast A/B testing with a lightweight script (<5KB). VWO is an all-in-one CRO platform with heatmaps and session recordings, but has a heavier script (~100KB) and higher pricing.
Does VWO have a free plan?
No, VWO does not offer a free plan. Their pricing starts at approximately $10,000/year and requires a sales call. ExperimentHQ offers a free forever plan with 1,000 visitors/month.
Can ExperimentHQ replace VWO for A/B testing?
For A/B testing specifically, yes. ExperimentHQ provides visual editing, statistical analysis, and real-time results. If you need heatmaps or session recordings, you'd need a separate tool.
The Bottom Line
VWO is a powerful platform with years of development behind it. But for most teams, it's overkill. If you just want to run A/B tests without the complexity and cost, ExperimentHQ is the better choice.
Try ExperimentHQ free — no credit card required, and you can be running your first test in under 5 minutes.