Yes, you can A/B test on Framer using third-party tools like ExperimentHQ. Framer doesn't have built-in A/B testing, but you can add a testing tool via Custom Code in Site Settings. Setup takes about 10 minutes, no coding required.
Who this is for
- Framer users who want to optimize their landing pages
- Designers who want data to back up design decisions
- Startups using Framer for their marketing site
Who this is NOT for
- Framer prototype users (this is for published Framer sites)
- Sites with under 500 monthly visitors (you need traffic to test)
Why A/B Test Your Framer Site?
Framer makes it easy to design beautiful websites, but beautiful doesn't always mean high-converting. A/B testing lets you validate design decisions with data.
20-30%
Average conversion lift from winning tests
1 in 3
Tests produce a significant winner
10 min
Time to set up your first test
Real example: A SaaS startup using Framer tested their hero headline and increased signups by 34%. That's the difference between "Build faster" and "Ship products 10x faster."
How to Set Up A/B Testing on Framer
Create Your ExperimentHQ Account
Go to experimenthq.io/signup and create a free account. No credit card required.
After signing up, you'll see your unique tracking snippet. Copy this code.
Add the Snippet to Framer
In your Framer project:
- 1. Click the gear icon (Site Settings)
- 2. Go to General → Custom Code
- 3. Paste your ExperimentHQ snippet in the Head section
- 4. Click Save and Publish your site
⚠️ Important: Add the snippet to the Head section (not End of Body) to prevent flicker.
Create Your First Experiment
In ExperimentHQ:
- 1. Click "New Experiment"
- 2. Enter your Framer site URL
- 3. Use the visual editor to click on elements and create variations
- 4. Set your conversion goal (button click, form submission, etc.)
The visual editor works with Framer's component structure—click any text, button, or image to change it.
Launch and Monitor
Click "Start Experiment" and ExperimentHQ will:
- Split your traffic 50/50 between original and variation
- Track conversions for each version
- Calculate statistical significance
- Tell you when you have a winner
6 High-Impact Tests for Framer Sites
1. Hero Headlines
High ImpactTest different value propositions and messaging angles
Example: "Design faster" vs "Ship websites 10x faster"
2. CTA Copy & Color
High ImpactTest button text, colors, and placement
Example: "Get Started" vs "Start Free Trial" vs "Try Framer Free"
3. Social Proof
Medium-High ImpactTest testimonial placement, logos, and review formats
Example: Customer logos vs written testimonials vs video testimonials
4. Pricing Display
High ImpactTest pricing page layouts and plan positioning
Example: Monthly vs annual toggle, 3 plans vs 4 plans
5. Hero Images/Videos
Medium ImpactTest product screenshots vs animations vs videos
Example: Static mockup vs interactive demo vs video walkthrough
6. Navigation
Medium ImpactTest menu structure and CTA placement in header
Example: Minimal nav vs full nav, CTA in nav vs no CTA
Framer-Specific Tips
Test your highest-traffic pages first
Usually the homepage or main landing page. Check Framer Analytics or your analytics tool to find top pages.
Framer's component structure works well with visual editors
Components have consistent class names, making it easy to target specific elements across pages.
Test animations and interactions
Framer's strength is motion design. Test whether animations help or hurt conversions.
Don't forget mobile
Framer sites are responsive by default. Preview your variations on mobile before launching.
Common Mistakes to Avoid
❌ Testing too many things at once
Test one element at a time so you know what caused the change. Don't change headline AND button AND image simultaneously.
❌ Ending tests too early
Run tests for at least 1-2 weeks and until you reach statistical significance. Early results are often misleading.
❌ Not republishing after adding the snippet
After adding the ExperimentHQ snippet, you must publish your Framer site for changes to take effect.
Frequently Asked Questions
Can you A/B test on Framer?▼
Does Framer have built-in A/B testing?▼
Will A/B testing slow down my Framer site?▼
How much does A/B testing cost for Framer?▼
Ready to Start Testing?
Set up A/B testing on your Framer site in under 10 minutes. No credit card required.