A/B Testing ROI Calculator
Calculate the potential revenue impact of your A/B testing program. See how small improvements compound into massive gains.
1 Your Business Metrics
Testing Assumptions
2 Annual Impact
Annual ROI
$7,290,264
net profit from testing
Winning Tests
14
per year
Cumulative Lift
+607.6%
compounded
Additional Revenue
$7,290,852
per year
Tool Cost
$588
per year
With 4 tests/month at a 30% win rate, you'll generate $7,290,852 in additional annual revenue—a 1,239,841% ROI on your testing investment.
Tool Cost vs Value
Break-even lift needed for the tool to pay for itself (based on $100K/month revenue)
| Tool | Annual Cost | Break-Even Lift |
|---|---|---|
| ExperimentHQ Pro Best Value | $588/year | 0.06% |
| VWO | $10,000+/year | 1% |
| Optimizely | $50,000+/year | 5% |
| AB Tasty | $15,000+/year | 1.5% |
Compounding Wins
Each winning test builds on previous wins. 10% + 10% = 21%, not 20%. This compounds dramatically over time.
Permanent Gains
Unlike ads, conversion improvements are permanent. A 10% lift means 10% more revenue forever, not just while you're paying.
Avoided Losses
70% of test ideas don't win. Without testing, you'd ship those losers and hurt revenue. Testing protects your baseline.