Free Templates

A/B Testing Templates

Ready-to-use experiment templates for common testing scenarios. Each template includes test ideas, hypotheses, and metrics to track.

6

Templates available

100%

Free to use

24

Test ideas included

Most Popular Templates

SaaS

SaaS Homepage Test

Test your SaaS homepage hero section, value proposition, and CTA placement.

Test ideas included:

  • Hero headline variants
  • CTA button copy
  • Social proof placement
  • Feature highlights
Revenue

Pricing Page Experiment

Optimize your pricing page to increase conversions and reduce friction.

Test ideas included:

  • Price anchoring
  • Plan naming
  • Feature comparison layout
  • CTA copy
Marketing

Landing Page Optimization

Improve landing page conversion rates with proven testing frameworks.

Test ideas included:

  • Headline variations
  • Form length
  • Trust signals
  • Above-fold content

All Templates

SaaS Homepage Test

SaaS • 4 test ideas

Test your SaaS homepage hero section, value proposition, and CTA placement.

Hero headline variantsCTA button copySocial proof placement +1 more

Pricing Page Experiment

Revenue • 4 test ideas

Optimize your pricing page to increase conversions and reduce friction.

Price anchoringPlan namingFeature comparison layout +1 more

Landing Page Optimization

Marketing • 4 test ideas

Improve landing page conversion rates with proven testing frameworks.

Headline variationsForm lengthTrust signals +1 more

Onboarding Flow Test

Product • 4 test ideas

Increase activation rates by optimizing your user onboarding experience.

Step countProgress indicatorsSkip options +1 more

Checkout Optimization

E-commerce • 4 test ideas

Reduce cart abandonment and increase completed purchases.

Form fieldsTrust badgesExpress checkout +1 more

Signup Flow Test

Growth • 4 test ideas

Optimize your signup process to increase registration rates.

Social login optionsForm simplificationPassword requirements +1 more

How to Use These Templates

1

Choose a Template

Select a template that matches what you want to test on your website.

2

Adapt the Hypothesis

Customize the hypothesis and test ideas for your specific situation.

3

Run the Experiment

Create the experiment in ExperimentHQ and start testing.

Ready to Run These Tests?

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Related Resources

Pricing Page A/B Testing Guide

Deep dive into pricing page optimization

What Is A/B Testing?

Complete introduction to experimentation