Why We Built ExperimentHQ
We built ExperimentHQ because A/B testing tools were broken. Here's our story.
The Problem We Saw
We've been building products for years. And every time we wanted to run an A/B test, we hit the same wall:
Enterprise pricing for simple needs
Most teams just need to test headlines, buttons, and layouts. But they were paying $1,000-$5,000/month for features they'd never use.
Sales calls for a software tool
In 2024, you shouldn't need to talk to a salesperson to find out if you can afford a product.
Weeks of setup time
Complex implementations requiring engineers, tag managers, and multiple stakeholders just to run a simple test.
Flicker that ruins experiments
Users see the original page before the variant loads, biasing results and hurting UX.
Bloated scripts
100KB+ JavaScript files that slow down sites and hurt Core Web Vitals.
Annual contracts and lock-in
Trapped in 12-month contracts even when the tool doesn't work for you.
We tried Optimizely. Too expensive. We tried VWO. Too complex. We tried Google Optimize. Shut down. We even tried building experiments with Google Tag Manager. It was a nightmare.
The Real Villain: Enterprise Bloat
Here's what we realized: A/B testing tools weren't built for teams like us. They were built for Fortune 500 companies with:
- •Dedicated experimentation teams of 10+ people
- •$100,000+ annual software budgets
- •Months of implementation time
- •Complex governance and approval workflows
But 99% of teams aren't Fortune 500 companies. They're startups, SaaS companies, e-commerce stores, and agencies who just want to test a headline and see if it converts better.
Our Philosophy
So we built ExperimentHQ with three core principles:
Speed over features
We'd rather have 10 features that work perfectly than 100 that work okay.
Transparency over tricks
Public pricing. No hidden fees. No surprise bills. No dark patterns.
Simplicity over complexity
If your team needs training to use our tool, we've failed.
What We Built
ExperimentHQ is the A/B testing tool we wished existed:
"We believe every team should be able to run experiments — not just those with enterprise budgets."
Our Mission
Our mission is simple: democratize experimentation.
We want every startup, every indie hacker, every marketing team to be able to test their ideas and make data-driven decisions — without needing an enterprise budget or a team of engineers.
That's why we built ExperimentHQ. And that's why we'll keep making it better.
Ready to Start Experimenting?
Join thousands of teams who've switched to simpler, faster A/B testing.