Best Google Optimize Alternative We Rebuilt It — Properly
Google Optimize is gone. ExperimentHQ carries forward the same philosophy — simple, fast, and accessible A/B testing for everyone.
TL;DR — Verdict
ExperimentHQ is the spiritual successor to Google Optimize. It was built with the same philosophy: simple, fast, accessible. But with improvements Google never made — no flicker, lighter script, and better UX.
This page alone can help thousands of teams who lost their A/B testing tool find a proper replacement.
Start testing free — like the old days →What Happened to Google Optimize?
Timeline:
Google announced the sunset of Google Optimize in January 2023. The service was officially discontinued on September 30, 2023, leaving millions of marketers and growth teams without their primary A/B testing tool.
Google recommended users migrate to their paid GA4 integrations or third-party tools. Most alternatives cost thousands per year. ExperimentHQ was built to fill this gap — with the same philosophy that made Google Optimize great.
What Made Google Optimize Special
Before we explain how ExperimentHQ compares, let's understand what we're trying to replace:
No cost for most users
Anyone could learn it in an afternoon
Point-and-click, no code required
Native connection to Google Analytics
$0
Free forever
2 min
Setup time
10×
Lighter script
ExperimentHQ vs Google Optimize
| Feature | ExperimentHQ | Google Optimize |
|---|---|---|
| Free plan ExperimentHQ: 100K MTU/mo | ||
| Visual editor | ||
| No-flicker testing ExperimentHQ is better | ||
| Setup time | 2 minutes | 5-10 minutes |
| Script size | < 5 KB | ~50 KB |
| Still available GO shut down Sept 2023 | ||
| Real-time analytics | ||
| Self-serve |
How to Migrate from Google Optimize
Migration takes about 15 minutes. Since Google Optimize experiments have ended, you don't need to migrate data — just recreate your tests.
- 1Sign up for free — no credit card required
- 2Add the ExperimentHQ snippet to your site (one line of code)
- 3Recreate your experiments using the visual editor
- 4Remove the old Google Optimize code from your site
- 5Launch! Your experiments are live
Why ExperimentHQ is Actually Better
We didn't just clone Google Optimize. We improved on it:
Google Optimize was notorious for flicker. ExperimentHQ eliminates it by default.
Our snippet is under 5KB vs Google Optimize's ~50KB.
Modern, intuitive interface built for speed.
A/B testing is our core business, not a side project.
ExperimentHQ's Verdict
"Google Optimize set a standard for accessible experimentation. ExperimentHQ carries forward the same philosophy — simple, fast, and accessible to everyone. The best time to start testing was yesterday. The second best time is today."