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Decision Guide

Best A/B Testing Tool Under $100/Month

Updated December 2026
8 min read
TL;DR

Best under $100/month: ExperimentHQ ($29/mo) for visual A/B testing, PostHog (free tier) for product analytics + experiments, GrowthBook (free self-hosted) for technical teams. You don't need enterprise tools—these affordable options have all the features most teams need.

Tool Comparison

ToolPriceKey FeaturesVerdict
ExperimentHQ$29/moVisual editor, unlimited testsBest Value
PostHog$0-45/moA/B tests + analyticsBest Free Tier
GrowthBook$0 (self-hosted)Feature flags + A/BBest Open Source
Nelio A/B Testing$29/moWordPress pluginBest for WordPress

What You Get Under $100/Month

Visual Editor

Make changes without code

Unlimited Tests

Run as many experiments as you want

Statistical Analysis

Confidence intervals and significance

Goal Tracking

Track conversions and revenue

Our Recommendation

For most teams: ExperimentHQ at $29/month. Best balance of features and simplicity.

For $0 budget: PostHog free tier or self-hosted GrowthBook.

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